What does Good Company do?
Good Company is a brand citizenship consultancy focused leveraging education to implement socially responsible business strategies for corporate, foundation and nonprofit organizations. The firm develops innovative business strategies with positive social impact working extensively in the consumer products, technology, entertainment, education, environment, health and financial literacy sectors.
Frequently Asked Questions (FAQ)
What is "brand citizenship"?
Brand owners, including nonprofits and for profit companies are good global citizens if they adopt business practices and programs that make the world better and allot resources toward solving social problems. Brand citizenship is analagous to Corporate Social Responsiblity (CSR), Triple Bottom Line (people, purpose, planet), and Sustainability). At its most powerful expression brand citizenship becomes a unifying and inspiring force among business leaders, employees, supply chain, customers and communities.
What type of companies and industries does Good Company support?
We view working both corporate and nonprofit organizations as a real asset to our business. Corporations represent a large part of our client portfolio. Our team of experts not only understands the priorities and cultures of both types organizations, we have real experience working as employees in both environments. That's why we are so adept at servicing both sectors, and our experience bringing these unique cultures together to create high value alliances benefit both missions and the bottom line.
How can Good Company help my organization create a social good initiative?
We believe in the power of education and its ability to drive social change. We'll help you find your company's social purpose and build effective integrated strategies that reflect your companies values and culture while making the world a better place. We'll advise you on your options for incorporating good purpose into the center of your business and show you how you can be more profitable and sustainable with a committment to social responsibility as part of your strategic business plan.
What do you mean by "social good" and why is it beneficial for organizations today?
The term “social good” means doing meaningful work and running businesses in ways that benefit society as a whole. Today's consumer expects business to solve social problems. And companies are responding to that call to action, and it's paying off.
90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality. (Source: Cone Communications/Equity’s 2015 Global CSR Study)
71% of consumers have donated to charity at the cash register (Source: Change at the Checkout by Good Scout Group)